Technology has enabled the way businesses and candidates connect to transform, and as a result, EQesque investigates whether we are on the verge of a Golden Age of Recruiting.
In the dictionary, a “golden age” means a period when an activity leaps forward to create a new normal. In television or even space exploration, golden ages are moments we later recognize for their quality, vision and daring – and the ways the world changed in response. Whilst EQesque don’t think you can compare recruiting with putting man on the moon, they do believe we are approaching a Golden Age of Recruiting. The firm state that a Golden Age of Recruiting requires a culmination of many forces – market driven, people-driven, and technology-driven – that will seamlessly match the right people to the right jobs.
EQesque have revealed how they believe recruitment has transformed with the rise of technology and social trends. The firm have outlined how, as a society, we are always on, due to the rise of mobile and the ability to be constantly connected. From a recruiting perspective, EQesque also states that we are finally able to use big data to match people to their perfect jobs. Databases of millions of job candidates were just the start now, as digital engagements increase including texting, tweeting, snapchatting, liking, instant messaging and more, people are generation more data, much of it public. This leaves a trail of information for employers to discover. Additionally, candidates are discovering billions of data points across millions of companies.
EQesque specialises in a unique form of marketing whereby they use data to determine the ideal consumers for their clients’ brands. The firm then take this information and use it to develop personalized marketing campaigns in order to accurately represent their clients. EQesque connects with consumers via face-to-face marketing methods which helps to encourage long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
EQesque expects to see the recruitment process develop in the future to benefit both employers and job hunters. The firm highlights how Millennials are now a majority in the workforce and how this generation have developed different expectations for their careers and employers. Millennials like to know more about companies than anyone ever did before so that they can make more informed decisions. EQesque therefore believe that employers will have to be more available on multiple channels, in order for millennials to find out more information and show real interest in a job role.