Social media has become the heart of modern society and is used by consumers and businesses alike. EQesque has revealed how brands can use social media to their advantage and has shared their top 5 tips on how to become a social media master.
EQesque believe that social media is an incredibly powerful platform for businesses. When used correctly, social media can be used as a tool for customer service, market research and connecting with consumers. EQesque firmly believe in emotional intelligence and believe that social media can aid businesses get to know their consumers on an emotional level to help understand what motivates them to make a purchase. Here, the firm has revealed their 5 ‘must do’s’ in order to master social media:
“Social media gives businesses the chance to give your brand a personality,” highlights EQesque. The firm believes that by showing some of your character in your brand this will allow consumers to see the real, authentic brand. Consumers relate more and trust companies who are authentic and transparent.
Consistency is an important part of being a respectable business and is extremely important when running a social media account. EQesque advises businesses that they shouldn’t be posting several times a day for 3 months and then disappear completely for several months as this is confusing to consumers. “Sales aren’t built in a day, you have to get to know your customers,” outlines the firm. Consistency in posting frequency and the type of material posted will help attract the right customers.
Try a little bit of everything
As a business owner, it is important to be flexible and try a variety of different approaches until you understand what tactics work with your target consumers, highlights EQesque. This means trying different social media platforms as well as different mediums of posting, including videos, pictures, etc. to see what people respond to the most.
Focus on long-term credibility
Remember that credibility and reputation are built over time. Big successes do not happen overnight. In the meantime, EQesque suggests adapting your products over time to make them best for customers. This also teaches you to be adaptable, as the tastes of consumers inevitably change.
Think about posting times
It is important to think before you post, believes EQesque. “If you’re taking time to post messages to your public, do it at a time where people will see it” highlights the firm. Timing is everything and this rule also applies to social media, states EQesque.
EQesque is an outsourced sales and marketing firm based in Waterloo, London. The firm believes that emotional intelligence is vital for business success and reflects this outlook in their direct marketing campaigns. The firm works on behalf of their clients’ brands to develop and maintain personalised marketing campaigns which increase brand awareness, brand loyalty and customer acquisition.