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EQesque Reveals 6 things Every Entrepreneur Should Prepare For

Direct marketing firm, EQesque has highlighted the importance of preparing for challenges and has revealed the 6 things that every entrepreneur should stick to in order to become a success.

EQesque believes that entrepreneurs can come up against many challenges on their journey to success but also believes that preparing for such events can have a huge impact on how these situations are dealt with and the level of success that will come from overcoming them.

The firm has revealed the 6 things that they believe will help entrepreneurs become a success even when faced with seemingly impossible challenges:

Stick to your idea
Businesses have become easier to launch but that doesn’t mean everyone succeeds. EQesque believes that a person should take up one idea and make that idea their life. The firm recommends finding the best idea based on expertise, team, skill-sets and budgets. The idea should be strong and worthy enough to sustain.

Stick to your plan
When launching a business it is important to plan. Plan for a year or two and always keep a steady expansion plan in mind. Not everything will always go to plan but the business plan should remain the foundation and it is best to try to stick to it as much as possible. All entrepreneurs should make it a habit to stick to the business plan, however, the ways to accomplish that plan should be kept flexible.

Stick to hard work
An entrepreneur must be ready to work hard; and then harder if required. Creating a philosophy of working hard is good for the health of a business. The initial hard work pays with smart returns so stick to it. Hard work makes luck!

Stick to your passion
Passion is extremely important in order to succeed as an entrepreneur. There are many hurdles in following the dream from executing projects on time to managing teams from a different background, but an entrepreneur must stick to their passion. If they love doing the work, then they must fully commit and stick to it.

Stick to absolute clarity
It’s not that entrepreneurs cannot have a plan or change a plan. But they should be absolutely clear about what they want to take up and how long they plan to go about it. The streamlining of actions is only possible when a business owner has clear goals and a clear path to follow. So, all entrepreneurs must stick to making clear goals before they begin communicating them to the team.

Stick to your people
Entrepreneurs must stick to the people who always give positive energy, who add value and sometimes a fresh outlook on the business. These people that believe in you and offer advice should be held close, points out EQesque. It is vital for an entrepreneur to be surrounded by positive people, who believe in their strengths and are always there to push them towards their dream.

EQesque is an outsourced sales and marketing firm based in Waterloo. The firm specialises in a unique form of direct marketing whereby they connect with consumers directly on behalf of their clients’ brands. The firm creates personalised campaigns that are then taken directly to consumers via face-to-face marketing techniques in order to create long-lasting and personal connections between brand and consumer. This leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

EQesque encourages entrepreneurship through their business development programme which is designed to instil a sense of emotional intelligence amongst young business professionals. The programme teaches young aspiring entrepreneurs the skills needed to become a success.


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