EQesque reviews some valuable tips on how to build and maintain excellent customer relationships, by promoting the authenticity of the brand.
Authenticity is the art of being genuine and representing yourself in a transparent way that people can trust. EQesque believes that all brands should strive to be authentic because this will help increase their brand loyalty as more and more customers trust that the business will deliver on their promises. The firm says that brands can be authentic by being honest with their consumers and providing products and services that do what they claim they do.
EQesque highlights that brands can use authenticity when building customer relationships and states that this will have an extremely positive impact on the consumer, making them likely to return to the brand as well as recommend the brand to others. The firm has revealed their top tips to building authentic relationships with consumers:
Reach out only if you mean it
If you’re looking to start a genuine conversation then EQesque’s MD, Alexander Davies says, by all means, do! However, if you’re only reaching out because you feel like you have to, the firm says that this will definitely show through and will offend the consumer. If you don’t mean it, don’t send it, says the firm.
Match the right channel to the right conversation
The firm recommends spending the time to get to know your consumers and understand which is their preferred method of communication, as well as which tool is suitable for the style of conversation.
Follow up when it makes sense to
Sometimes it makes sense to follow up within 48 hours of meeting someone, but sometimes it doesn’t. EQesque believes that is important to follow up quickly if something is time sensitive or the consumer has requested more information. However, pestering the consumer is never a good idea and may even turn them off.
Recognize that every relationship is different
EQesque takes the time to get to know their consumers individually and develops strong business relationships by treating them as individuals rather than just one group of consumers. The firm recommends adapting conversations in ways that make sense to you. Keep it simple, keep it honest and allow yourself to be a real person – not a script- highlights the firm.
EQesque is an outsourced sales and marketing firm based in Waterloo. The firm develops highly personalised marketing campaigns on behalf of their clients’ brands in order to form long-lasting business relationships between brand and consumer. To do this the firm connects with consumers on a face-to-face basis which gives them the opportunity for honest and memorable conversations which generate better results compared to more traditional forms of marketing. The firm produces increased customer acquisition, brand awareness and brand loyalty for their clients.
EQesque interacts with customers in person because they believe this is the best way to build genuine and personalised relationships. They also believe that this is the best way to convey the authenticity of their clients’ brands as they can answer any questions the consumer may have straight away and provide them with more information.